Privacy Policy
How 17967411 Canada Inc., operating as OWND, collects, uses, discloses, stores, and protects your personal information when you use our website and trademark-related services.
On this page
1.Introduction
17967411 Canada Inc., operating under the brand name OWND ("OWND," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, store, retain, and protect personal information when you visit our website, submit a form, request a service, purchase a trademark-related service, upload documents or brand materials, communicate with us, interact with our advertising, or otherwise use our services.
OWND provides private trademark-related services for business names, logos, designs, brand names, slogans, and related intellectual property materials. To provide these services, we may collect personal information, business information, ownership information, and trademark-related materials so that we can identify the correct owner of the trademark, prepare accurate service records, support trademark-related review, prepare application information, and assist with submission or management of trademark-related filings.
This Privacy Policy is intended to comply with the Personal Information Protection and Electronic Documents Act ("PIPEDA") and other applicable Canadian privacy laws.
2.Important Notice: OWND Is Not CIPO
OWND is a private trademark service provider. OWND is not the Canadian Intellectual Property Office, also known as CIPO, and OWND is not a government agency, government department, official government trademark office, or government representative.
When you purchase trademark-related services from OWND, you are paying OWND for private service assistance, which may include intake review, information review, ownership review, preparation support, classification support, filing support, submission support, monitoring, communication, amendment support, record-change support, and related administrative work.
The official trademark application or related filing may be submitted to CIPO or another applicable government authority for review. CIPO or the applicable government authority is responsible for reviewing and processing trademark applications and trademark records. OWND does not control CIPO's review process, processing timelines, examiner decisions, objections, refusals, approvals, registrations, publications, public records, amendments, withdrawals, surrenders, cancellations, expungements, or other government decisions.
3.Scope of This Privacy Policy
This Privacy Policy applies to personal information collected through:
- Our website at https://ownd.info/
- Contact forms and inquiry forms
- Trademark-related service requests
- Business name, logo, design, brand name, slogan, and trademark submissions
- Requests to amend, withdraw, surrender, cancel, expunge, or update trademark records
- Customer onboarding and intake forms
- Customer communications
- Payment and billing processes
- Advertising, analytics, cookies, pixels, and tracking tools
- Email, phone, or other communications with OWND
- Any other interaction where you provide personal information to OWND
This Privacy Policy does not apply to third-party websites, platforms, payment processors, advertising networks, government websites, or services that we do not own or control. Those third parties are governed by their own privacy policies, terms, and legal obligations.
4.Personal Information We Collect
Depending on how you interact with OWND, we may collect the following categories of personal information.
4.1 Identity and Contact Information
We may collect:
- First name
- Last name
- Email address
- Phone number
- Business owner name
- Business contact information
- Applicant or owner information required for trademark-related services
4.2 Business and Trademark-Related Information
Because OWND provides trademark-related services, we may collect information connected to your business, brand, logo, design, or intellectual property, including:
- Business name
- Company or organization details
- Business owner information
- Business contact information
- Logo files
- Design files
- Brand names
- Slogans
- Product or service descriptions
- Trademark-related materials
- General business information
- Goods and services connected to the trademark
- Trademark ownership information
- Existing trademark application or registration details
- Trademark application numbers, registration numbers, status details, and filing history where provided by you
- Information needed to identify the correct owner of a trademark, logo, design, business name, brand name, slogan, or related intellectual property asset
4.3 Address Information
Where applicable, we may collect:
- Billing address
- Shipping address
- Mailing address
- Address for service
- Delivery or correspondence details
- Address information required for trademark-related records or filings
4.4 Payment Information
When you purchase a service, payment information may include:
- Credit card or debit card details
- Billing details
- Payment authorization information
- Transaction confirmation information
- Payment status information
- Refund, dispute, or chargeback-related information
Payment information is processed securely by our third-party payment processor, Stripe. OWND does not store full credit card numbers, debit card numbers, CVV codes, or complete payment card details on our local servers.
4.5 Website, Device, and Usage Information
When you visit our website, we may automatically collect certain technical and usage information, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Time spent on our website
- Click activity
- Referring website
- Approximate location based on IP address
- Cookie identifiers
- Advertising identifiers
- Analytics and conversion tracking data
4.6 Communications and Support Information
When you communicate with OWND, we may collect:
- Emails, messages, and support requests
- Call notes or communication summaries
- Documents or files you provide
- Questions, instructions, approvals, confirmations, or authorizations
- Records of your consent, acknowledgments, and service selections
5.Why We Collect Personal Information
We collect personal information only for reasonable business purposes connected to our services, website operations, customer support, payment processing, legal compliance, recordkeeping, security, and marketing activities.
5.1 Personal Information We Collect and Why We Collect It
| Type of Personal Information | Why We Collect It |
|---|---|
| First and last name | To identify the correct individual or business owner associated with a trademark, logo, design, brand name, slogan, or related intellectual property matter. This helps ensure that trademark-related records, documents, applications, and ownership details are prepared under the correct legal owner. |
| Email address | To communicate with you about your inquiry, trademark-related service request, document requirements, order confirmations, service updates, billing, support, and permitted marketing communications. |
| Phone number | To contact you about your trademark matter, verify information, clarify ownership details, coordinate documents, respond to questions, and provide customer support. |
| Business name and general business information | To understand the business connected to the trademark, logo, design, brand name, slogan, or intellectual property asset and to prepare accurate trademark-related documents, searches, records, or service files. |
| Business owner and ownership details | To confirm the person or business that should be associated with the trademark-related service, application, ownership record, amendment request, surrender request, withdrawal request, or filing. |
| Logo, design, brand name, slogan, and trademark-related materials | To review the intellectual property you wish to protect, confirm ownership details, conduct relevant checks, prepare trademark-related services, and support accurate documentation or filing assistance. |
| Goods and services information | To identify the products or services connected to the trademark and support classification, application preparation, amendment preparation, and filing-related work. |
| Existing trademark application or registration information | To assist with available next steps involving amendment, withdrawal, surrender, cancellation, expungement, status review, ownership review, or record-change requests. |
| Billing address | To process payments, verify billing details, prevent fraud, maintain accounting records, and comply with tax, legal, and business recordkeeping obligations. |
| Shipping or mailing address | To deliver physical documents, correspondence, or service-related materials where applicable. |
| Credit card and payment details | To complete payment transactions securely through Stripe. Full payment card details are processed directly by Stripe and are not stored on OWND's local servers. |
| Website usage, cookies, and tracking data | To operate and improve our website, analyze traffic, measure advertising performance, support security, personalize marketing, and use Meta Pixel and Google Ads for analytics, conversion tracking, and remarketing. |
| Consent and acknowledgment records | To maintain proof that you reviewed and accepted applicable service terms, privacy disclosures, refund terms, authorization language, and trademark-related acknowledgments. |
6.How We Use Personal Information
We may use personal information to:
- Provide trademark-related services
- Identify the correct legal owner of a trademark, logo, design, brand name, slogan, or business asset
- Prepare service records, ownership records, and trademark-related documents
- Conduct or support trademark-related review, searches, documentation, classification, or filing assistance
- Submit or support trademark applications or related filings through CIPO or another applicable government authority
- Assist with available amendment, withdrawal, surrender, cancellation, expungement, status review, or record-change requests
- Communicate with you about your service request, documents, ownership details, and next steps
- Respond to inquiries and customer requests
- Process payments, invoices, billing, refunds, transaction records, and payment disputes
- Provide customer support
- Maintain internal business records
- Maintain records of consent, authorization, and client instructions
- Improve our website, services, systems, and customer experience
- Run advertising, remarketing, analytics, and conversion tracking
- Detect, prevent, and investigate fraud, unauthorized activity, misuse, chargeback abuse, or security incidents
- Comply with legal, tax, accounting, regulatory, contractual, and business obligations
- Enforce our terms, rights, policies, agreements, and legal interests
- Carry out any other purpose disclosed to you at or before the time of collection
We do not collect personal information for purposes that are not reasonably necessary for our business activities.
7.Consent
By providing personal information to OWND, submitting forms, purchasing services, uploading logo or design materials, communicating with us, checking acknowledgment boxes, or using our website, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy.
Your consent may be express or implied depending on the type of information, the purpose of collection, the sensitivity of the information, and the circumstances.
Where we ask you to actively confirm your consent, authorization, or acknowledgment, we may keep a record of that confirmation. This may include your name, email address, date and time of acceptance, IP address, service selected, payment record, uploaded materials, and the version of the policy or acknowledgment accepted.
You may withdraw your consent at any time, subject to legal, contractual, regulatory, and operational restrictions and reasonable notice. If you withdraw consent, we may no longer be able to provide certain services, process your request, maintain your file, communicate with you, or complete trademark-related work.
To withdraw consent, contact us at: info@ownd.com
8.Disclosure to CIPO and Government Authorities
To provide trademark-related services, OWND may collect and use your personal information, business information, ownership details, address information, logo, design, brand name, slogan, trademark materials, goods and services information, existing trademark details, and related documents to prepare and submit a trademark application or related filing through CIPO or another applicable government authority.
To provide the requested service, we may disclose relevant personal and business information to CIPO or another applicable government authority as part of the trademark application, filing, amendment, correspondence, response, withdrawal, surrender, cancellation, expungement, record-change request, or related process.
By providing your information and requesting trademark-related services from OWND, you consent to OWND using and disclosing the required information to CIPO or the applicable government authority for the purpose of preparing, submitting, managing, and supporting your trademark application, existing trademark matter, or related service request.
9.Public Trademark Records
You understand that certain information submitted as part of a trademark application, amendment, withdrawal, surrender, cancellation, expungement, or related filing may become part of official trademark records, government databases, correspondence records, public trademark materials, or published application information, depending on the rules and practices of CIPO or the applicable government authority.
This may include information such as the applicant or owner name, address information, trademark details, application number, registration number, status, goods and services, filing dates, and other filing-related information.
OWND does not control what information CIPO or another government authority publishes, retains, displays, stores, removes, updates, archives, or makes available through official trademark databases, records, journals, or document retrieval systems.
10.Trademark Amendments, Withdrawals, Surrenders, Cancellations, Expungements, and Record Changes
If you contact OWND to amend, withdraw, surrender, cancel, expunge, or request changes to an existing trademark application or registration, we may collect and use personal information, business information, ownership details, trademark details, application or registration details, authorization records, and supporting documents to review the request and assist with available next steps.
Where required to provide the requested service, we may disclose relevant information to CIPO, another applicable government authority, professional advisors, trademark agents, filing support providers, or service providers.
You understand that not all trademark records can be changed, removed, deleted, cancelled, surrendered, expunged, or updated. Some changes may be restricted by CIPO's rules, trademark law, government procedures, filing status, timing, ownership requirements, or other legal or administrative limitations.
Some official trademark records may remain visible in public government databases even after an application or registration is withdrawn, abandoned, surrendered, cancelled, expired, expunged, or otherwise no longer active. OWND does not control CIPO's public records, databases, retention practices, publication practices, status labels, or decisions.
OWND does not guarantee that CIPO or any government authority will accept a requested amendment, withdrawal, surrender, cancellation, expungement, deletion, removal, update, or record change.
11.Payment Processing Through Stripe
OWND uses Stripe as its third-party payment processor.
When you make a payment, your payment card information is submitted directly to Stripe for secure processing. OWND does not store full credit card numbers, debit card numbers, CVV codes, or complete payment card details on our local servers.
Stripe may collect, process, store, and retain payment-related information in accordance with its own privacy policy, security practices, legal obligations, and payment network requirements.
OWND may receive limited payment-related information from Stripe, such as:
- Transaction status
- Payment confirmation
- Authorization details
- Last four digits of a card
- Payment method type
- Billing information
- Refund or chargeback information
- Fraud prevention or risk indicators
We use this limited payment information for billing, accounting, transaction verification, refunds, dispute handling, chargeback response, fraud prevention, and legal compliance.
12.Cookies, Pixels, Analytics, and Advertising Technologies
Our website may use cookies, pixels, tags, scripts, analytics tools, advertising technologies, and similar tracking tools.
These technologies help us operate our website, understand visitor activity, improve our services, measure marketing performance, protect our business, and deliver relevant advertising.
13.Cookies
Cookies are small data files placed on your browser or device. We may use cookies to:
- Enable website functionality
- Remember user preferences
- Analyze website traffic
- Understand how visitors use our website
- Improve website performance
- Support security and fraud prevention
- Measure advertising effectiveness
- Support remarketing and targeted advertising
You can control or disable cookies through your browser settings. If you disable cookies, some parts of our website may not function properly.
14.Meta Pixel
We may use Meta Pixel, including Facebook and Instagram advertising technologies, to:
- Understand how visitors interact with our website
- Measure advertising campaign performance
- Track conversions
- Create custom or lookalike audiences
- Show relevant advertisements to people who may be interested in OWND's services
- Improve our advertising strategy
Meta may use cookies, pixels, and similar technologies to collect or receive information from our website and other websites for advertising measurement and targeting purposes.
You can manage certain Meta advertising preferences through your Meta account settings.
15.Google Ads
We may use Google Ads, including conversion tracking and remarketing tools, to:
- Measure advertising performance
- Understand how users interact with our website after clicking an ad
- Track conversions
- Improve ad campaigns
- Show relevant advertisements to users who have previously visited our website
Google may use cookies and similar technologies to serve, personalize, and measure advertisements.
You can manage certain Google advertising preferences through your Google account or browser settings.
16.Targeted Advertising and Remarketing
We may use advertising tools to show relevant ads based on your interactions with our website. These tools may help us reach users who have previously visited our website or shown interest in our services.
Advertising platforms may use cookies, device identifiers, browser identifiers, or similar technologies to support interest-based advertising, analytics, and campaign measurement.
You may be able to manage or limit targeted advertising through:
- Browser cookie settings
- Device privacy settings
- Meta ad settings
- Google ad settings
- Industry opt-out tools where available
17.Marketing Communications
Where permitted by applicable law, we may use your contact information to send service updates, promotional messages, business communications, or marketing communications.
You may unsubscribe from marketing communications at any time by following the unsubscribe instructions in the message or by contacting us at: info@ownd.com
Even if you unsubscribe from marketing communications, we may still send you non-promotional messages related to:
- Active service requests
- Trademark-related matters
- Payments
- Billing
- Security
- Legal notices
- Administrative updates
- Customer support
- Required service communications
18.Disclosure of Personal Information
We do not sell personal information in the ordinary sense of exchanging personal information for money.
We may disclose personal information where necessary for business, legal, operational, service, payment, security, or compliance purposes, including to:
- CIPO or another applicable government authority
- Payment processors, including Stripe
- Website hosting providers
- IT and security service providers
- Analytics providers
- Advertising platforms, including Meta and Google Ads
- Email, communication, or customer support platforms
- Professional advisors, including lawyers, accountants, auditors, trademark agents, consultants, or other advisors
- Trademark-related service providers, filing support providers, or intellectual property service partners where required to provide the requested service
- Fraud prevention, risk management, or compliance providers
- Delivery, mailing, or courier service providers where applicable
- Government, regulatory, law enforcement, or legal authorities where required or permitted by law
- Banks, payment networks, or dispute-resolution processors where needed to respond to payment disputes, chargebacks, fraud claims, or unauthorized transaction allegations
- Business successors in connection with a merger, acquisition, sale, financing, restructuring, or transfer of all or part of our business
We require service providers to handle personal information only for the purposes for which it was provided and in accordance with applicable legal and contractual obligations.
19.Trademark and Intellectual Property Service Information
Because OWND helps customers with trademark-related services involving business names, logos, designs, brand names, slogans, and brand assets, we may collect and use information to confirm the correct owner of the intellectual property.
This may include:
- The business owner's legal name
- Business name
- Business contact information
- Logo or design files
- Brand name or trademark details
- Slogan details
- Product or service categories
- Existing trademark application or registration details
- Ownership-related information
- Information needed to prepare accurate trademark-related documents or records
We collect this information to help ensure that trademark-related work is connected to the correct person or business and that service records are prepared accurately.
You are responsible for ensuring that the information and materials you provide to OWND are accurate, complete, lawful, and that you have the right to provide them to us.
20.Client Responsibility for Information Provided
You are responsible for ensuring that all information, files, documents, logos, designs, brand names, slogans, ownership details, business details, billing information, and trademark-related materials you provide to OWND are accurate, complete, current, truthful, and lawfully submitted.
You should not submit personal information or confidential information that is not necessary for the requested service.
OWND is not responsible for privacy issues, filing issues, amendment issues, record-change issues, delays, objections, refusals, disputes, or losses caused by inaccurate, incomplete, misleading, unauthorized, or unlawfully submitted information provided by you.
21.Cross-Border Processing and Storage
Some of our service providers, technology platforms, advertising partners, payment processors, hosting providers, or business systems may process or store personal information outside Canada, including in the United States or other jurisdictions.
Where personal information is processed or stored outside Canada, it may be subject to the laws of that jurisdiction, including lawful access by courts, law enforcement, regulators, or national security authorities.
We use reasonable contractual, technical, and organizational measures to protect personal information handled by service providers, including service providers located outside Canada.
22.Retention of Personal Information
We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including:
- Providing services
- Completing trademark-related work
- Supporting amendment, withdrawal, surrender, cancellation, expungement, or record-change requests
- Maintaining customer and business records
- Processing payments
- Supporting accounting, tax, and audit requirements
- Resolving disputes
- Responding to payment disputes or chargebacks
- Maintaining consent and authorization records
- Preventing fraud or misuse
- Enforcing agreements
- Complying with legal, regulatory, and contractual obligations
When personal information is no longer required, we will securely delete, anonymize, or dispose of it in accordance with our legal and operational requirements.
Certain records may be retained for longer periods where required or permitted by law, accounting rules, tax obligations, payment processing requirements, dispute resolution needs, fraud prevention, public filing requirements, contractual obligations, or legitimate business purposes.
23.Safeguards and Security
We use reasonable physical, administrative, organizational, and technical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, modification, or destruction.
These safeguards may include:
- Secure payment processing through Stripe
- Restricted access to personal information
- Password-protected systems
- Secure hosting and technology environments
- Confidentiality controls
- Internal access controls
- Secure transmission methods where appropriate
- Administrative procedures for handling customer information
- Monitoring for unauthorized activity
- Records of client consent and authorization
No method of transmission over the internet or method of electronic storage is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.
24.Accuracy of Personal Information
We take reasonable steps to ensure that personal information in our possession is accurate, complete, and up to date for the purposes for which it is used.
Because trademark-related services rely on accurate ownership and business information, you are responsible for providing complete and accurate information about the correct owner of any trademark, logo, design, brand name, slogan, or intellectual property asset.
You should notify us promptly if your personal information, business information, billing information, ownership information, or trademark-related information changes.
To request a correction, contact us at: info@ownd.com
25.Your Privacy Rights
Subject to applicable legal, contractual, regulatory, and operational limitations, you may have the right to:
- Request access to personal information we hold about you
- Ask how your personal information has been used or disclosed
- Request correction of inaccurate or incomplete personal information
- Withdraw consent to certain uses of personal information
- Request deletion of personal information where legally and operationally possible
- Ask questions about our privacy practices
- Make a privacy complaint
To exercise these rights, contact us at: info@ownd.com
We may need to verify your identity before responding to a request. We will respond within a reasonable time and in accordance with applicable Canadian privacy law.
26.Access Requests
You may request access to the personal information we hold about you.
Your request should be made in writing and should provide enough detail for us to identify the relevant information.
We may ask for identification or additional information to verify your identity before processing your request.
In some cases, we may be unable to provide access to certain information, including where disclosure would reveal another person's personal information, confidential business information, legal privilege, security information, information already submitted to a government authority, information related to fraud prevention or dispute handling, or information subject to legal restrictions.
27.Correction Requests
If you believe the personal information we hold about you is inaccurate or incomplete, you may request a correction.
Where appropriate, we will update the information in our records. If we do not agree with a requested correction, we may note your request in our records where required or appropriate.
If information has already been submitted to CIPO or another government authority, correction may depend on the rules, procedures, and limitations of that authority.
28.Deletion Requests
You may request deletion of your personal information from OWND's own systems, subject to applicable legal, contractual, regulatory, and operational limitations.
We will consider deletion requests in accordance with applicable law and operational requirements. We may retain certain information where necessary to:
- Complete active service requests
- Maintain trademark-related service records
- Process payments or refunds
- Respond to payment disputes or chargebacks
- Maintain accounting, tax, or legal records
- Prevent fraud or abuse
- Resolve disputes
- Enforce agreements
- Comply with legal or regulatory obligations
- Maintain legitimate business records
- Preserve information already submitted to CIPO or another applicable government authority where deletion is not within OWND's control
- Maintain proof of consent, authorization, and accepted terms
Where deletion is not legally or operationally possible, we may limit further use of the information where appropriate.
A request to delete personal information from OWND's systems is different from a request to amend, withdraw, surrender, cancel, expunge, or change an official trademark record held by CIPO or another government authority. OWND does not control CIPO's records or public databases.
29.Withdrawal of Consent
You may withdraw your consent to the collection, use, or disclosure of personal information, subject to legal, contractual, regulatory, and operational restrictions.
If you withdraw consent, we may be unable to continue providing certain services, including trademark-related services that require ownership verification, business information, payment information, communication with you, or disclosure of information to CIPO or another applicable government authority.
Withdrawal of consent does not automatically require OWND to delete information that we are required or permitted to retain for legal, regulatory, accounting, tax, fraud prevention, dispute resolution, payment, contractual, public filing, or legitimate business purposes.
To withdraw consent, contact us at: info@ownd.com
30.Children's Privacy
Our website and services are intended for adults and business users.
We do not knowingly collect personal information from children under the age of 13. If we become aware that we have collected personal information from a child without appropriate consent, we will take reasonable steps to delete that information.
31.Third-Party Links and Services
Our website may contain links to third-party websites, platforms, tools, payment processors, government websites, or services.
We are not responsible for the privacy practices, security practices, content, or policies of third-party websites or services. We encourage you to review the privacy policies of any third-party websites or services you access.
32.Privacy Breach and Incident Response
If we become aware of a privacy or security incident involving personal information under our control, we will take reasonable steps to contain, investigate, and address the incident.
Where required by applicable law, we will notify affected individuals, regulators, or other parties if a breach creates a real risk of significant harm.
33.Accountability
OWND is responsible for personal information under its control. We maintain privacy practices designed to support compliance with PIPEDA and applicable Canadian privacy laws.
Questions, requests, or complaints about our privacy practices may be directed to:
34.Privacy Complaints
If you have a concern about how we collect, use, disclose, retain, or protect personal information, please contact us first so we can review and respond to your concern.
You may contact us at: info@ownd.com
If you are not satisfied with our response, you may have the right to contact the Office of the Privacy Commissioner of Canada or another applicable privacy regulator.
35.Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, technologies, legal obligations, advertising tools, payment systems, government filing processes, or services.
When we update this Privacy Policy, we will revise the "Effective Date" at the top of the policy. The updated version will be posted on our website.
Your continued use of our website or services after an updated Privacy Policy is posted means you accept the updated Privacy Policy, subject to applicable law.
36.Contact Us
For questions, access requests, correction requests, deletion requests, withdrawal of consent, privacy complaints, trademark amendment inquiries, trademark withdrawal inquiries, trademark surrender inquiries, trademark cancellation inquiries, trademark expungement inquiries, or other privacy-related matters, please contact: